LOTTE rent-a-car, South Korea's leading car rental company, has announced its latest initiative aimed at enhancing the travel experience for visitors exploring Korea during the late winter and early spring season. With a focus on scenic drive routes in Gangwon-do, the company emphasizes the accessibility of these beautiful destinations, which are conveniently located just 1-2 hours from Seoul. This proposal aligns with LOTTE's commitment to providing exceptional service and memorable experiences for both domestic and international travelers.
Lotting the market as Korea's top rental car brand, LOTTE rent-a-car has gained recognition for its high-quality services, recently receiving the 'Best Partner Award' from global travel platform Klook. This accolade underscores the company's competitive edge and dedication to serving international customers effectively. Notably, foreign customers comprised 25% of LOTTE's total short-term rental car sales in 2025, reflecting a growing trend in international travel to South Korea.
Discover the Beauty of Gangwon-do
This season, LOTTE rent-a-car encourages travelers to explore the scenic beauty of Gangwon-do, a region renowned for its stunning mountain landscapes and fresh air. The drive courses in this area are designed to showcase Korea's unique natural scenery, making them ideal for visitors with limited time. Highlights include Wonju, known for its striking views around Mount Chiaksan and the historic Guryongsa Temple, which boasts a rich history spanning 1,500 years. This destination has become increasingly popular among both locals and tourists.
Another noteworthy stop is Cheorwon, famous for the breathtaking Hantangang River Columnar Jointing Trail, recognized as a UNESCO Global Geopark. This area offers an unparalleled opportunity for nature lovers to immerse themselves in the region's geological wonders. For those looking to expand their journey, a visit to the Demilitarized Zone (DMZ) is highly recommended. As the last remaining division site in the world, the DMZ provides a unique and poignant insight into the Korean Peninsula's history.
Convenient Rental Options for Travelers
Travelers can take advantage of LOTTE rent-a-car's convenient rental options upon arriving in South Korea. The company's Seoul Station and Incheon Airport branches are strategically located for easy access. The Seoul Station branch, which operates 24/7 throughout the year, is particularly beneficial for foreign visitors, being directly connected to the Incheon International Airport Railroad. Just a three-minute walk from Seoul Station Exit 15, this branch allows for vehicle rentals and returns at any time, accommodating various flight schedules.
LOTTE rent-a-car's fleet includes a diverse range of globally recognized models, such as Toyota and the Tesla Model Y. Furthermore, the Seoul Station branch offers a luggage storage service for up to 24 hours, allowing travelers to explore Korea without the burden of heavy bags. This hands-free experience enhances the overall travel enjoyment, making it easier for tourists to fully immerse themselves in their surroundings.
Streamlined Experience at Incheon Airport
The Incheon Airport branch of LOTTE rent-a-car offers an even more streamlined experience for travelers arriving from long flights. Customers who complete their online payment and submit their International Driving Permit (IDP) in advance can enjoy immediate vehicle pickup directly from the airport parking lot, bypassing the need to visit the rental counter. Service desks are conveniently located inside both Terminal 1 and Terminal 2, minimizing wait times and eliminating the need for separate shuttle buses.
This level of accessibility and efficiency ensures that travelers can begin their adventures in Korea without delay. By providing comprehensive insurance and fully maintained vehicles, LOTTE rent-a-car prioritizes the safety and satisfaction of its customers, further solidifying its position as Korea's top rental car brand.
As the travel season approaches, LOTTE rent-a-car is poised to enhance the experience for both domestic and international travelers alike. With its recommended scenic drive routes in Gangwon-do, the company not only showcases the breathtaking beauty of Korea but also reinforces its commitment to customer service excellence. This initiative is expected to attract even more visitors, ensuring that LOTTE remains at the forefront of the rental car industry.